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22/11/2020 News


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Al Masaood TBA and Total signing ceremony

Al Masaood Tyres, Batteries and Accessories (TBA) Division, part of Al Masaood Group - a privately held and highly diversified conglomerate based in Abu Dhabi, has revealed the signing of a strategic new distributorship agreement with Total Marketing Middle East (TMME),  a leading lubricant company in the GCC region and an affiliate of Total, a global energy major. The agreement was signed between Salah Adib, General Manager, Al Masaood TBA and Karine Singh, Managing Director, Total Marketing Middle East, in the presence of representatives from both companies.

Under the terms of the new partnership, Al Masaood TBA will serve as an official distributor of Total branded lubricants in Abu Dhabi and the Western region. The newly signed agreement proves to be very timely and strategic with both parties combining their industry expertise to further expand their presence in the automotive aftersales market in the UAE. The distributorship agreement will further reinforce the existing partnership that spanned over 20 years between Al Masaood TBA and Total Marketing Middle East.

With the new agreement in place, Total Marketing Middle East is planning to increase its number of oil change outlets in the UAE -reinforcing its position as one of the market leaders and being able to expand its geographical reach in the country. Customers are also expected to benefit from the partnership as they will now have better access to premium quality lubricants. 

Salah Adib, General Manager, Al Masaood TBA, said, “We are delighted to further strengthen our partnership with Total Marketing Middle East. It’s a powerful partnership that has remained solid over the years and has identified Total Middle East as one of our most reliable partners for more than two decades. We remain steadfast in our commitment to provide premium products and services to enhance the reputation of our brand and gain the trust of our customers.” 

Karine Singh, Managing Director, Total Marketing Middle East, said, “Through our partnership with Al Masaood TBA, we were able to reinforce our presence in the lubricant industry in the UAE. Expanding our network of sales and support personnel and being in close proximity to our customers are key initiatives towards achieving that. Al Masaood is an excellent choice to forge a key partnership with as they have the right experience and knowledge, which has been earned through its many years of experience in quality control and after sales service.”

About Al Masaood Group

Al Masaood is a privately held and highly diversified group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction.

From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.

Over the years, Al Masaood Group has evolved with significant presence across key sectors like automotive, engineering, power, property and retail.

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About Al Masaood TBA

Al Masaood Tyres, Batteries & Accessories Division is distributor of the full Bridgestone Tyres range for cars, trucks, industrial, agricultural and earth mover vehicles in Abu Dhabi. Also, through its association with Total France the Division has established a chain of "Rapid oil change centres", which also offers tyre change and brake replacement. It has been awarded Gulf Cooperation Council Distributor of the Year from the Bridgestone Corporation on many occasions. Sales and distribution are achieved through an appointed dealer network which is supported by the Division's own showrooms in Abu Dhabi, Al Ain and the Western region. A centralized warehousing and logistics operation ensure that products are always available to the dealers. Dealer staff training is of paramount importance and regular training programs are conducted at the Division training school to ensure excellence and customer satisfaction.

For more information about our products, services and commitment to sustainable mobility, visit, You can also follow us on Facebook, Instagram, Twitter and LinkedIn.


About Total Marketing Middle East (TMME)

Total Marketing Middle East (TMME) is a fully owned subsidiary of Total based in Dubai. It is active in manufacturing and marketing of the entire range of automotive, industrial, marine lubricants & greases in the entire Middle East and Central Asian regions. It markets also aviation fuels, special fuels and special additives to clean and enhance the performance of your engines. TMME is committed to the highest standards of quality, safety, health and environment. Its mission is to provide the latest technology and highest services to the customers.


About the Marketing & Services division of Total 

The Marketing & Services division of Total develops and markets products primarily derived from crude oil, along with all of the associated services. Its 32,000 employees are present in 107 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing Services serves more than 8 million customers in its network of over 15,600 service stations in 71 countries. As the world’s fourth largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing Services has production sites all over the world, where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.


About Total

TotalEnergies is a broad energy Group, which produces and markets fuels, natural gas and electricity. Our 100,000 employees are committed to better energy that is safer, more affordable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major.


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Partner contacts

Media Relations: Marwa Kaabour - Group Marketing & Corporate Communication Manager - +971 545816611 - [email protected]

TotalEnergies contacts

Media Relations: Julie Millasseau – Assistant Manager Marketing - +971 47095000  - [email protected] 


Cautionary note 

This press release, from which no legal consequences may be drawn, is for information purposes only. The entities in which TOTALENERGIES S E directly or indirectly owns investments are separate legal entities. TOTALENERGIES S E has no liability for their acts or omissions. In this document, the terms “TotalEnergies”, “TotalEnergies Group” and Group are sometimes used for convenience. Likewise, the words “we”, “us” and “our” may also be used to refer to subsidiaries in general or to those who work for them.

This document may contain forward-looking information and statements that are based on a number of economic data and assumptions made in a given economic, competitive and regulatory environment. They may prove to be inaccurate in the future and are subject to a number of risk factors. Neither TOTALENERGIES S E nor any of its subsidiaries assumes any obligation to update publicly any forward-looking information or statement, objectives or trends contained in this document whether as a result of new information, future events or otherwise.